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In this session...

By 2025, Cannabis is set to be a $50B+ industry and there are currently more than 50,000 companies in North America alone. With mainstream consumers eclipsing stoner stereotypes, brand marketers now have opportunities to access these audiences through digital and physical channels. Hear from leaders in cannabis marketing and media as they discuss the mainstreaming of cannabis and the consumer cross-over, profile, and brand-safe methods to access them.

FROM STONER TO MAINSTREAM

Drake Sutton-Shearer Co-Founder, PRØHBTD Media
Chrystal Ortiz Operations Manager, True Humboldt
Cy Scott CEO, Headset
David Bell Professor of Marketing , Wharton Business School
Eric Eslao CEO, Défoncé Chocolatier
Circe Wallace President and Founder of North County Farms, owner of Hot Nife , North County Farms, Hot Nife

EXCLUSIVE PREMIERE

Advertising Week x PRØHBTD Media present a preview of their new cannabis brand building docu-series.
Drake Sutton-Shearer Co-Founder, PRØHBTD Media

THE PRØHBTD CONVERSATION

A fireside chat with Benji & Joel Madden of Good Charlotte on the mainstreaming of cannabis in culture.
Drake Sutton-Shearer Co-Founder, PRØHBTD Media
Joel and Benji Madden

CANNABIS 101: THE ABC’S OF THE NEXT TRILLION DOLLAR BUSINESS

This lively discussion will cover subjects ranging from the 6000-year history of cannabis as medicine and recreational drug to today's understanding of the many uses of the plant ranging from industrial hemp as miracle fiber to Cannabidiol (CBD) being used to treat seizures and epilepsy. If you've ever wondered the difference between Indica and Sativa, ingestibles vs. topicals, or vapes vs. dabs, this panel is for you. Learn the ABC's of marijuana from a diverse group of industry professionals, each blazing a new trail into the largest consumer growth market in the world today.
Jessica Seinfeld Author, Good+ Foundation
Jason Adler Founder, Gotham Green Partners
Josh Otten Co-Founder, PRØHBTD Media
Kate Denton CMO, MedMen
Pamela Hadfield Co-Founder, HelloMD
Robert Rosenheck Founder, Lord Jones

Presented with


Speakers

Drake Sutton-Shearer Co-Founder PRØHBTD Media
Chrystal Ortiz Operations Manager True Humboldt
Cy Scott CEO Headset
David Bell Professor of Marketing Wharton Business School
Eric Eslao CEO Défoncé Chocolatier
Circe Wallace President and Founder of North County Farms, owner of Hot Nife North County Farms, Hot Nife
Joel and Benji Madden
Jessica Seinfeld Author Good+ Foundation
Jason Adler Founder Gotham Green Partners
Josh Otten Co-Founder PRØHBTD Media
Kate Denton CMO MedMen
Pamela Hadfield Co-Founder HelloMD
Robert Rosenheck Founder Lord Jones

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Event Type Seminar

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