In this session...
Internet connected escape rooms, scannable temporary tattoos, and augmented reality INSIDE of virtual reality (yes, that’s a thing). We’re steamrolling toward 2018 and the agency (as we know it) is undergoing continuous transformation, and must stay in sync with emerging technology now more than ever.
In this workshop, DJ Saul, CMO & Managing Director of ISL, will illustrate how digital and experiential marketing are converging like never before, and highlight what it means for your agency and your clients.
You’ll leave with a new perspective on emerging technology’s impact on your work – from the intersection of hardware and software, to the future of brand activations and experiences. We’ll review best-of-breed examples from recent campaigns and – more importantly – learn about the newest slate of tools and technology shaping the future of creative brand experiences (if you haven’t heard of ARkit, PiZero, VUI, or Unity/Unreal, get ready).
You’ll leave armed with an upgraded vocabulary of emerging tech, and new ingredients to bring to your next brainstorm or project.
At the end of this session we’ll break into small groups to brainstorm ideas together, then pitch new concepts to the room to select a crowd favorite.