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In this session...

While everyone talks about “data-driven marketing”, marketers have yet to see the full promise of data-driven creative. So what’s the current state of AI-driven creativity from the lens of the marketer? In what ways are brands maximizing the wealth of data they have? What are the opportunities and challenges for marketers to truly leverage the power of machine learning to drive human learning?

Speakers

Carla Serrano Chief Strategy Officer, Publicis Groupe & CEO, Publicis New York Publicis NY
Steven Wolfe Pereira Senior Vice President, Chief Marketing and Communications Officer Quantcast

Event Details

Event Type Seminar

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