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In this session...

Be ready for the new commercial reality.

Hip-hop is now the most popular genre for the first time since Nielsen started measuring music consumption in the United States. As the genre continues to grow, it becomes increasingly important to have an open dialogue with brands about the ever-evolving culture of hip-hop.

This panel, presented by Universal Music Group & Brands and Mass Appeal, will discuss the evolution of the genre, its historic relationship with brands and ways to forge a path to future success.

Presented by Universal Music Group & Brands and Mass Appeal

Hosted by
Mike Tunnicliffe
EVP, HEAD OF UMGB USA

Moderated by
Andre Torres
VP, URBAN MUSIC, UMG/UME

Panelists
Ethiopia Habtemariam
PRESIDENT, MOTOWN RECORDS
Sacha Jenkins
CHIEF CREATIVE OFFICER, MASS APPEAL
Tuma Basa
GLOBAL HEAD OF HIP-HOP, SPOTIFY
Shana Barry
EXPERIENTIAL MANAGER, MUSIC & ENTERTAINMENT, ANHEUSER-BUSCH INBEV

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Presented with



Speakers

Andre Torres VP, Urban Music UMG/UME
Sacha Jenkins CCO Mass Appeal
Shana Berry Experiential Manager Music & Entertainment Anheuser-Busch InBev
Ethiopia Habtemariam President Motown Records
Tuma Basa Global Head of Hip-Hop Spotify

Event Details

Event Type Seminar

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