In this session...
Influencer Marketing was once just a numbers game, focussing on likes and followers. But there is a new wave of influencers; from foodies to designers, fashionistas to travellers and animators to adrenaline junkies. You get the drift. Learn how brands are unlocking their creative voice by collaborating with this community of creators.
What’s influencer marketing, how it works and why it’s changing the advertising and creative industry.
Neil Waller the co-founder of Whalar, a leading influencer marketing company that’s an approved Instagram and Facebook partner, has Sir John Hegarty as Chairman and works with clients like Uber, Vodafone, 20th Century Fox, Nestle & Farfetch.
Chloe Gottlieb the Chief Creative Officer US of R/GA, a strategic creative leader skilled in creating connected experiences for global clients and their customers. As R/GA’s Executive Creative Director, US, she works alongside Taras Wayner to guide hundreds of multidisciplinary teams toward the creation of breakthrough products, services, and communications for global brands such as Nike and Samsung.