People are always asking the question: "Is TV dead?" A better question might be: "Will data and digital resurrect TV?". In this panel, Cambridge Analytica's Global Head of Digital alongside Dr. Mehmet Oz and executives from the networks and advertisers discuss how a data-driven digital TV marketplace is emerging and whether or not it will be enough to reverse the flow of dollars out of TV.
Dr. Mehmet Oz
Heart Surgeon, Columbia University Professor, Author, and Television Personality
Global Head of Digital
Director, Integrated Media US
SVP, Data Strategy, Digital Analytics & CRM
Chief Revenue Officer