Tracks Venues

In this session...

This year, global sponsorship spending is projected to be $63 billion. The value of sports signage and sponsorships on social media has surpassed TV and sports marketers need a new way to account for the rise of social media. By leveraging Artificial Intelligence (AI) and computer vision, marketers and rights holders can now capture the value of each sponsor's logo across broadcast, streaming, and social media. To see an example of this technology in action, check out: http://bit.ly/2sVQhxU

Presented with


Speakers

Jeff Katz GM, GumGum Sports GumGum
Dan Scalia Senior Vice President, Silver Chalice Stadium
Keith Friedenberg EVP, Global Insights Group WME|IMG WME|IMG
Christopher Kindt Senior Vice President Activation & Communications Red Bull Media House

Event Details

Event Type Workshop

Related Topic Area  Culture 

Similar Interests  Sports 

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