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In this session...

It’s not news that advertisers have been calling for accountability on their digital marketing spend. And yet, 60% of current digital ad spend is on Facebook and Google, with Amazon expected to grow from $1B to $10B. Over the last few years, these media giants have been working to provide greater transparency into their impact.

Join us for a candid discussion touching on how these key players work with marketers to ensure accurate understanding of their impact on marketing spend.


Other topics of discussion include:

- How internal analytics and insights derived from 3rd party partnerships create value for their customers
- Innovations we can expect in the future
- How marketers can help to break down walls for greater collaboration and everyone wins

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Presented with


Speakers

Julie Fleischer VP Product Marketing - Marketing Solutions Neustar
Gunnard Johnson Head of Measurement Science and Insights Pinterest
Brad Smallwood VP of Marketing Science Facebook
Babak Pahlavan Senior Director of Product Management for Measurement Products Google

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Data 

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