In this session...
This panel will explore how successful brands and disruptors are inverting the traditional approach and abandoning a silo-ed team structure in favor of a data-driven approach to creativity to break down barriers to marketing success in the age of digital.
In order to be more effective marketers, brands need to become better listeners. That means internalizing data-driven audience insights across teams, and letting these insights drive the creative process versus the classic “top down” approach of Creative Directors, which has ruled our industry for decades. Instead of retrofitting strategy to support creative, let data and insights lead creative.