Tracks Venues

In this session...

Digital marketers, DOOH network, ad tech, and mobile data providers share their view of DOOH programmatic, where we are now, and plans for continued growth.

Last year, more than half of online display and video advertising was bought. This share will eventually grow and expand to include Digital Out-of-Home (DOOH) and Digital Place Based (DPB) media. This panel explores how automation, mobile data and ad serving is evolving to garner new digital revenue for DOOH media operators. Leading DOOH and mobile ad tech companies will share insight on how their technology stacks are transforming to connect digital screen inventory to digital buyers, while digital marketers will share their perspective on the space. View Less

Presented with


Speakers

Barry Frey CEO Digital Place Based Ad Association
Ian Dallimore Dir. of Innovation and Digital Strategy Lamar Advertising Company
Mike Gamaroff SVP, Channel Strategy Sito Mobile
Matt Schroeder Group Analytics Director Crossmedia
Andreas Soupliotis Founder/CEO Hivestack

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Programmatic 

Track  Mar Tech 

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