In this session...
The current political rhetoric has placed Hispanics at the center of the anti-immigration debate, creating an environment of unease and uncertainty that threatens the positive trends that have defined this segment as a growth market. Findings from Energy BBDO’s proprietary study fuel a panel discussion that will help shed light on the reality of today’s Hispanic shopper, while identifying key steps for your brand to help forge a bond with this dynamic and growing segment during this critical time.
Tapping the potential of the US Hispanic community has been challenging for most marketers. While the demographic has been at the center of a lot of discussion and making headlines both in terms of marketing and national political conversation, they remain largely misunderstood.
This session will help unlock insights into this highly sought-after demographic, helping marketers realize their full potential.