In this session...
Join Facebook's VP Global Marketing Solutions, North America, Nada Stirratt, as she discusses the impact of mobile on the industry with leading luxury beauty, automotive, and fashion marketers. Hear how these brands are defining a new path forward in luxury storytelling, balancing legacy, and heritage with consumer's ever demanding expectations for personalized brand engagement and value - all in the palm of their hand.
The luxury industry is built on legacy, heritage and craftsmanship - a trifecta that has enabled some of the best storytellers in the world to build lasting customer relationships over decades and sometimes centuries. But today, we've arrived at an inflection point in the sector, where much of what used to be true has shifted, as digital plays a growing role in the luxury world.