Tracks Venues

In this session...

Uncover how leading brands are creating rich experiences that drive loyalty and conversion through conversational marketing. Snaps – the technology that powers top Fortune 100 companies to connect to their cellphone obsessed customers through chatbots and iMessage - brings top brands together to talk about the growth and the future of mobile messaging, and share the secrets of how leading companies are using Chatbots to build meaningful connections with their customers.

Chatbots and intelligent messaging have changed how business takes place in a mobile-first world, making it the new wild West for brands. When brands incorporate first and third party APIs, as well as user attributes, brands can create rich experiences that drive engagement, create a conversion, and are able to adapt and improve over time.These integrations remove friction from commerce and empower brands to build 1-1, real, and meaningful connections with customers. It's personalization at scale.

During this session, we'll uncover:

1) What does the next phase in conversational marketing look like?
2) How are brands benefiting from intelligent messaging?
3)How are bots being used by marketers across platforms?

Brands and marketers interested in how chatbots, iMessage and intelligent messaging are enhancing customer experience should not miss this session!

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Presented with


Speakers

Vivian Rosenthal Founder Snaps
Tim Carr Head of Social Marketing Live Nation
Fred Gerantabee Global VP, Digital Innovation COTY
Josh Golden Publisher Ad Age
Stefanos Loukakos Director, Head of Messenger Business Facebook

Event Details

Event Type Workshop

Related Topic Area  Tech 

Similar Interests  AI   Mobile 

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