In this session...
Messaging has fundamentally changed the way people communicate – so much so that people are increasingly using this medium to connect with the businesses and brands they care about most. Join David Marcus, Head of Messenger at Facebook, and a panel of leading marketers, to hear how Messenger is creating interactions at scale for businesses to serve customer needs and deliver results.
Messenger is one of the fastest growing apps of all time. People express themselves and connect with others on their terms, in real-time, with now with more than 2 billion conversations between people and businesses happening every month. Messenger is uniquely positioned to help curate a new ecosystem at scale, helping people and businesses authentically connect in more personal and conversational ways. David Marcus, Head of Messenger at Facebook, will offer an overview of Messenger’s strategy, share details on developing opportunities, and detail Messenger Ads and ways to start conversations. He'll be joined by a panel of leading marketers who will share their experiences and learnings, detailing how businesses can think about personalization and automation on the platform to effectively engage their customers.