In this session...
Retail is evolving. The new retail era includes a more cost savvy consumer with higher expectations and a larger pool of industry-interrupting brands. These changes, while challenging, also present big opportunities for the retailers who know how to leverage the right channels and technology to reach and keep customers.
During this panel, retail marketing leaders will share tips on: leveraging data to get a full-wallet view of customers and understand what they do when they leave your brand; personalizing marketing; what brand loyalty looks like now; and how to measure marketing campaigns for results that a CFO can love.