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In this session...

How are entertainment chiefs adjusting their content development, distribution and marketing strategies to grow revenues in this digital age? Storytelling is engrained in The Walt Disney Company’s DNA, and has contributed to its nearly century-long success. Learn how the Disney Digital Network (DDN) is pioneering ‘always-on,’ in-feed and social media driven programming, with the recent launch of Club Mickey Mouse, featuring integrations from HP.

Join Andrew Sugerman, Executive Vice President, Publishing and Digital Media, Disney Consumer Products and Interactive Media (DCPI), and a guest as they discuss how advertisers can best collaborate with brands, like The Walt Disney Company, to leverage their messages and reach key audiences (Millennials and Gen Z). From ideation and platform selection to casting, this discussion will explore how content creators’ relationship with advertisers continues to evolve.

Speakers

Andrew Sugerman Executive Vice President, Publishing and Digital Media Disney Consumer Products and Interactive Media (DCPI)

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Event Type Seminar

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