In this session...
Programmatic: Who has the right to own this space, the client or the agency? While several larger brands have brought programmatic in-house, others do not have the resources to bring this to life, and it's difficult to justify the investment without data, or the right people with the right skills to deal with different DSPs. Meanwhile, larger agencies have the advantage of being able to negotiate with DSPs at scale. Hear from both sides of the coin and decide for yourself who should rule automation.
Join Brian Gleason, Global CEO, [m] Platform, Group M and brand partners Brent Rosso, VP Digital Media, Target and Lynn Whitney EVP Media, Warner Bros. for this lively conversation!