China is emerging as a tech and innovation powerhouse - Tencent’s WeChat app now has over 963M monthly active users. This is coupled by China accounting for $4.61T+ in retail sales of consumer goods, and an expected $450B in tourist spending outside of China by 2025.
Join Tencent to understand exactly who these modern buyers are, what digital trends influence their everyday lives, and how they make purchase decisions, both in China and in the United States. Tencent will also be unveiling new U.S. resources and opportunities for brands to capture this audience – the fastest growing market in the world.
By Invitation Only.
3:30 PM - WELCOME
3:35 PM - CHINA TO USA: THE TRAVEL OPPORTUNITY
Makiko Matsuda Healy
SVP, Global Tourism Development, NYC & Company
4:00 PM - WHO IS THE NEW CHINESE CONSUMER?
Senior Director, Tencent International Business Group
4:35 PM - WINNING WITH TENCENT & WECHAT
Senior Marketing Manager, Tencent International Business Group
5:00 PM - WECHAT PIONEERS: SIMON PROPERTY GROUP AND REBECCA MINKOFF
VP, Tourism and Marketing Alliances, Simon Property Group
Global Director of Customer Experience & Strategy, Rebecca Minkoff
5:30 PM - DO'S AND DON'TS OF MARKETING TO CHINESE CONSUMERS
Co-Founder, Principal, China Luxury Advisors
Managing Director, Hot Pot Digital
5:55 PM - CLOSING