Tracks Venues

In this session...

China is emerging as a tech and innovation powerhouse - Tencent’s WeChat app now has over 963M monthly active users. This is coupled by China accounting for $4.61T+ in retail sales of consumer goods, and an expected $450B in tourist spending outside of China by 2025.

Join Tencent to understand exactly who these modern buyers are, what digital trends influence their everyday lives, and how they make purchase decisions, both in China and in the United States. Tencent will also be unveiling new U.S. resources and opportunities for brands to capture this audience – the fastest growing market in the world.

By Invitation Only.

3:30 PM - WELCOME

3:35 PM - CHINA TO USA: THE TRAVEL OPPORTUNITY

Makiko Matsuda Healy SVP, Global Tourism Development, NYC & Company

4:00 PM - WHO IS THE NEW CHINESE CONSUMER?

Benny Ho Senior Director, Tencent International Business Group

4:35 PM - WINNING WITH TENCENT & WECHAT

Kimberly Lee Senior Marketing Manager, Tencent International Business Group

5:00 PM - WECHAT PIONEERS: SIMON PROPERTY GROUP AND REBECCA MINKOFF

Kristen Esposito VP, Tourism and Marketing Alliances, Simon Property Group
Ye Jin Global Director of Customer Experience & Strategy, Rebecca Minkoff

5:30 PM - DO'S AND DON'TS OF MARKETING TO CHINESE CONSUMERS

Sage Brennan Co-Founder, Principal, China Luxury Advisors
Jonathan Smith Managing Director, Hot Pot Digital

5:55 PM - CLOSING

Presented with


Speakers

Makiko Matsuda Healy SVP, Global Tourism Development NYC & Company
Benny Ho Senior Director Tencent International Business Group
Kimberly Lee Senior Marketing Manager Tencent International Business Group
Kristen Esposito VP, Tourism and Marketing Alliances Simon Property Group
Ye Jin Global Director of Customer Experience & Strategy Rebecca Minkoff
Sage Brennan Co-Founder, Principal China Luxury Advisors
Jonathan Smith Managing Director Hot Pot Digital

Event Details

Event Type Seminar

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