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In this session...

Digital buyers seem to have it all—all the eyeballs, that is. But advertisers are being careful to harness control over ad and content juxtaposition in publishing as they seek a brand safe environment free from fraud. And they’re looking to do it by capturing their share of the programmatic pie. Hear how nascent programmatic platforms are playing and working together to ensure ultimate brand safety and outcomes.

Presented with


Speakers

Yuyu Chen Reporter Digiday
Michael Chock EVP, USA Sales Media iQ
Dan Greenberg CEO Sharethrough
Nathan Eide Director, Media Technology & Innovation FRWD
Wade Rifkin SVP, Programmatic Clear Channel Outdoor
Tim Sims SVP, Third Party Integrations The Trade Desk

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Programmatic 

Track  Mar Tech 

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