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In this session...

Join The Weinstein Company Co-Chairman Harvey Weinstein and Ketchum’s EVP of Entertainment Marcus Peterzell as they explore the new brand-funded long form content model. They will discuss how Hollywood directors are finding new sources of funding for their pet projects from brands, and how brands are justifying the expenditures and measuring success. At the end of the panel, there will be an exclusive announcement to reveal a new brand-funded film alliance.

Presented with


Steve Barrett Editor-in-Chief PR Week
Marcus Peterzell EVP, Entertainment Ketchum
Harvey Weinstein Co-Chairman The Weinstein Company

Event Details

Event Type Seminar

Related Topic Area  Culture 

Similar Interests  Entertainment 

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