Tracks Venues

In this session...

TV commercials have proven to be valuable to marketers throughout the years. However, the beneficial effects of adding mobile video to these campaigns is only beginning to be understood.

Kargo and MediaScience will share their findings on the rational and emotional impacts of video advertising on mobile as a subsequent exposure to TV, and the necessary ingredients to convey brand narratives when focusing on these exposures.

Presented with


Speakers

AJ Mathew VP of Research & Insights Kargo
Duane Varan CEO MediaScience

Event Details

Event Type Workshop

Related Topic Area  Tech 

Similar Interests  Video 

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