In this session...
Re-thinking brand storytelling with Microsoft and Hollywood talent.
Five years ago, Microsoft’s ads team paired up with an unlikely creative partner to re-think its brand storytelling, leveraging Hollywood talent to drive the Fortune 50 brand forward. That partner was a team of filmmakers at Blk-Ops, who in turn introduced Microsoft to a form of storytelling different from anything the company had done before. Hear from Microsoft’s Kathleen Hall, film producer Andrew Panay, and writer/actor/director Brian Klugman on the art of collaboration between the film and advertising industries. They will discuss how their different worlds can create systems where producers, writers, directors and others can impact global businesses and how advertisers can co-create with filmmakers and other Hollywood talent.