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In this session...

Brand mascots like you’ve never seen them before! Join Mr. Peanut, StarKist’s Charlie the Tuna, and Smokey Bear on stage for an interview with our AW360 Icon Blogger, Heather Taylor that features advertising’s most iconic characters.

From Mr. Clean rebooting for a millennial audience at the Super Bowl to the debut of another incarnation of the Most Interesting Man in the World, brand mascots aren’t going anywhere in 2017. In fact, they’re only continuing to endear themselves to consumers and ad industry enthusiasts with fresh, fun behavior and modern updates — all while keeping true to their brand’s mission. AW360 has even devoted a portion of our blog to sharing news and updates about this unusual band of characters! Glimpse into their world at our first-ever mascot panel starring Mr. Peanut, Charlie the Tuna, and more. Hosted by AW360 Icon Blogger Heather Taylor, we’ll be diving into the timeless appeal of these mascots in this can’t-miss fireside chat. View Less


Heather Taylor AW 360 Icon Watch
Charlie the Tuna Starkist
Mr. Peanut Planters
Smokey Bear

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business   Culture 

Similar Interests  Content   Design   Agency   Entertainment 

Track  Brand Innovation 

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