In this session...
Content is no longer an add-on component of your advertising and marketing plan – it is the foundation. Today “content” has truly come of age as the critical overarching factor of marketing and affects every aspect of your advertising.
Desmond Marzette of Jordan Brand and Dexton Deboree of the brand’s Content Agency, Los York, will explore how the broader definition and application of Content can reimagine a brand’s marketing strategy and will prove critical to every brand’s future advertising efforts.
In their presentation, Dez and Dex will showcase the collaboration, creativity, and success of their partnership and how the brand has been an early adopter to the shifting landscape of advertising by fully embracing the brave new world of content.