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In this session...

Brands are continually looking to position themselves within content that their consumers already trust. Beyond the social networks – there are beloved, premium native outlets that provide both context and scale, and can be easily managed through programmatic channels. The predicted growth for the sweet spot in native is exponential. Are you ready? Do you know what actions you need to take to capitalize on and create a strategy that works?

Brands are continually looking to position themselves within content that their consumers already trust. Beyond the social networks – there are beloved, premium native outlets that provide both context and scale, and can be easily managed through programmatic channels. The predicted growth for the sweet spot in native is exponential. Are you ready? Do you know what actions you need to take to capitalize on and create a strategy that works?

Hear from brands and publishers at various stages of their journey and how they’ve been able to overcome obstacles and realize success. Whether you are a novice or an expert ensure you know how easy it can be to take advantage of the fastest growing segment since programmatic buying was introduced.
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Presented with


Speakers

Katie Glass VP, Partnerships TripleLift
Nandeeta Seth Global Product Lead Google
Megan Pagliuca Global CEO Accuen
Scott Mulqueen VP of Programmatic Strategy and Operations Time Inc.

Event Details

Event Type Seminar

Track  Future of Media 

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