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In this session...

It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.

Presented with


Scott McDonald President & CEO ARF
Chris Kelly CEO Survata
Mark Rabe CEO Sojern
Antonio Tomarchio CEO Cuebiq
David Wong Senior Vice President, Product Leadership Nielsen Watch

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Data 

Track  Data 

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