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In this session...

Dive deep into the future of native advertising, the evolution of the modern advertising experience, and the transformation of legacy ad tech with Sharethrough’s 2017 Native Ad Forum. This three-hour forum will walk you through how to future-proof your native ad strategy while preserving the integrity of your digital content through respectful user experiences. Leaders from from Sharethrough, VICE, Disney, Dotdash, Flashtalking, The Trade Desk, Business Insider Intelligence, and many more will share with you their native success stories, how they plan on integrating it into their overall marketing strategies, and what to expect in the year ahead.

HOW PUBLISHERS CAN SURVIVE THE LATEST TWIST ON THE ADTECH ROLLERCOASTER

Dan Greenberg CEO, Sharethrough

MEASURING THE IMPACT OF NATIVE ADVERTISING

Beth Gostanian Director, Millward Brown

THE NEXT EVOLUTION OF VIDEO: HOW BRANDS ARE SUPERCHARGING THEIR VIDEO INVESTMENTS WITH NATIVE OUTSTREAM

Tanya Dua Advertising Reporter, Business Insider
Victoria Vaynberg Head of Digital, U.S., Anheuser-Busch
Christian Tom VP Sales & Publisher, NowThis
Shawn Silverman SVP, Brand Marketing & Events, Comedy Central

ASK FOR THE MOON: A CNN & VOLVO CASE STUDY IN INNOVATIVE STORYTELLING

Evan Giamanco VP, News Content Partnership, Turner Ignite

WHY NATIVE VIDEO WILL DOMINATE IN 2018

Tim Sims SVP, Third Party Integrations, The Trade Desk

NATIVE + DCO: RESPECTFUL INTEGRATION, DYNAMIC PERSONALIZATION AND THE NEW POSSIBILITIES OF 1-TO-1 MARKETING

Dan Greenberg CEO, Sharethrough
John Nardone CEO, Flashtalking

THE SUPPLY SIDE PLATFORM OF THE FUTURE

Steve Florio Senior Strategic Account Director, Sharethrough
Evan Adlman Vice President, Programmatic Sales & Strategy, Condé Nast
Caley Lewis Director of Programmatic Sales and Partnerships, Dotdash
Paul Wallace VP, Media Solutions, VICE Media Group
Rebecca Weidenbenner Manager of Third Party Platforms, Disney

BECOMING NATIVE: HOW THREE SIMPLE IMPROVEMENTS TRANSFORM BRAND ROI

Melinda Staros Head of Research, Sharethrough

Presented with


Speakers

Dan Greenberg CEO Sharethrough
Beth Gostanian Director Millward Brown
Tanya Dua Advertising Reporter Business Insider
Victoria Vaynberg Head of Digital, U.S. Anheuser-Busch
Christian Tom VP Sales & Publisher NowThis
Shawn Silverman SVP, Brand Marketing & Events Comedy Central
Evan Giamanco VP, News Content Partnership Turner Ignite
Tim Sims SVP, Third Party Integrations The Trade Desk
John Nardone CEO Flashtalking
Steve Florio Senior Strategic Account Director Sharethrough
Evan Adlman Vice President, Programmatic Sales & Strategy Condé Nast
Caley Lewis Director of Programmatic Sales and Partnerships Dotdash
Paul Wallace VP, Media Solutions VICE Media Group
Rebecca Weidenbenner Manager of Third Party Platforms Disney
Melinda Staros Head of Research Sharethrough

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Native Ads 

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