In this session...
The proliferation of new media platforms makes media and audience measurement and consumer insight more challenging, yet more important than ever. But measurement within these new platforms is complex, imperfect and constantly changing. Advertisers, agencies and publishers alike struggle to make the best measurement choices to fit their specific needs and ultimately better their businesses.
Advertising Week and Advertiser Perceptions present the findings of a new report on advertisers’ attitudes towards, confidence in, and usage of advertising measurement - from audience measurement to advertising effectiveness, first-party data to third-party and syndicated data. In this session, Advertiser Perceptions will share top-level results from this study and lead a conversation with industry leaders on the challenges and implications for advertisers and media companies.
Justin Fromm, Vice President, Business Intelligence, Advertiser Perceptions (presenter)
Howard Shimmel, Chief Research Officer, Turner Broadcasting
Nithya Sowrirajan, Head of Brand Measurement Strategy and Commercialization, Google
Brian Becker, Executive Director, Head of Brand Newsroom, JPMorgan Chase
Helen Katz, SVP Global Director, Analytics & Insight, Publicis Media