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In this session...

Walking a mile in someone’s shoes isn’t just a phrase, it’s a research method. Every day, experts go into the field to find truths about the world. As marketers look to connect with consumers, it's time to get up from behind our screens, venture out of the office, and spend time with real people. Y&R presents a discussion on the power of cultural immersion to drive creativity. We’ll delve into how others inside and out of the industry use this method, and how to use immersion to inform and create captivating stories.

Walking a mile in someone’s shoes isn’t just a phrase, it’s a research method. Actors and actresses go to extreme lengths to lose themselves in roles. Reporters embed themselves in danger to tell the human side of news. Scientists travel to far flung corners of the world to discover what’s out there. Every day, experts go into the field to find truths about the world. As marketers look to connect with consumers, it's time to get up from behind our screens, venture out of the office, and spend time with real people.
 
Y&R presents a lively discussion on the power of cultural immersion to drive creativity. We’ll delve into how others inside and out of the industry use this method, the benefits, the drawbacks, and how the marketers can use immersion to inform and create captivating stories. View Less

Presented with


Speakers

Sandy Thompson Global Chief Strategy Officer Y&R
Dick de Lange Chief Strategy Officer Y&R North America
Andrew Jenks Filmmaker, TV producer, Author
Lauren Cole Lieutenant Commander United States Navy
Julie Arbit Vice President of Insights VICE Media

Event Details

Event Type Seminar

Track  Brand Innovation 

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