In 2017, the pace of damage to our global image has accelerated dramatically. Navigating an “America First” strategy in a global marketplace creates a new set of challenges for all-things American. Brand leaders, image keepers and other experts discuss and debate the complexity of the American brand in a G19 era.
BRAND AMERICA IN 2017: THE FACTS AND THE FINDINGS
Overview of how the world views the U.S. now and whether it matters, including premiere of original MavenMagnet research commissioned by Advertising Week to learn whether America’s damaged image affects American brands in the global community.
Chairman Emeritus, DDB
Founder & COO, Mavenmagnet
LEFT. RIGHT, CENTER
CNN moderates a no-holds-barred conversation on the road we have travelled, where the
Brand USA stands today and implications for American-made products and services.
Chief Business Correspondent & Anchor, CNN
Chairman, Weber Shandwick
Founder & President, Sunshine Sachs
President, Reputation Doctor® LLC
President & CEO, Edelman
President, Global Corporate Communication, Golin
REAL TIME BRIEF
The client? The United States of America. The brief? Create a global campaign to turn around the image of brand USA.
Global CEO, Y&R
Chairman, CEO, CCO, Amusement Park
Commissioner, Mayor’s Office of Media and Entertainment
Operating Partner, Bain Capital
Global Creative Chairman, McCann Worldgroup