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In this session...

This panel of leading industry experts takes a look at “the good, the bad and the ugly”, and the changing role that data is playing in advertising. With digital media and mobile devices creating a boundaryless advertising economy, this panel will discuss why identity resolution is more important than ever, how to reach audiences consistently around the world, omnichannel measurement, and just how personal TV will become.

Presented with


Speakers

Rick Erwin President, Audience Solutions Acxiom
Glenn Eisen CMO Emeritus SlingTV
Bill Livek Executive Vice Chairman & President comScore Inc.
Matt O'Grady CEO Nielsen Catalina Solutions
Bryson Gordon Executive Vice President, Advanced Advertising Viacom

Event Details

Event Type Seminar

Related Topic Area  Tech 

Similar Interests  Data 

Track  Data 

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