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In this session...

In its third year, DroneWeek highlights GE’s technology contributions, taking viewers on drone-piloted tours of the world’s most brilliant machines. This year was the most ambitious yet, calling on its agencies Barbarian, Spark Aerial and Giant Spoon to take a new idea and break the mold again. Forward marketing requires collaboration in storytelling, technique, and media. Join new media partner, VICE, and hear how the team realized the full potential of drones, robotics and digital tech on the world's energy ecosystem.

Speakers

Adam Lau Group Creative Director Barbarian
Ben Dietz Director of Business Development Vice Media
Radley Angelo CEO Spark Aerial
Sam Olstein Director, Global Innovation GE
Sydney Williams Head of Global Social Media & Programming GE
Trevor Guthrie Co-Founder GiantSpoon
Brian Braiker Editor Ad Age

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Event Type Seminar

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