In this session...
A talent pipeline and career development initiative for high school students to experience the process by which Advertising professionals go through to develop and activate an Advertising campaign; providing students both practical and mentoring experience in the field of advertising.
High school students from all of the NYC boroughs are paired with mentors (AD Club member agencies) who together assist them in preparing a solution to the creative brief provided by The AD Council. It is during this process that students develop strategy, problem solve, innovate, and create a pitch; presented during Advertising Week to industry professionals and thought leaders who ultimately select the best presentation. Winners receive bragging rights and an impressive Stanley Cup sized trophy that lives at their school for one year.