We’re in the zettabyte era. More than a billion terabytes worth of video will run through the internet this year, accounting for roughly three-quarters of global internet traffic. This is a huge opportunity as well as a challenge for both publishers and advertisers.
The three standard tags manually curated by media owners is nowhere near enough to properly contextualize and monetize a video’s content.
Grapeshot brings you the next step in artificial intelligence and video context solutions.
SVP of Advertising Product and Solutions