Emotion measurement and analytics: not just a marketing fantasy. Thanks to emerging technologies and neuroscience techniques, companies can now measure consumers’ emotional and physical reactions to their content. Advances are being made in understanding how content resonates in real time and leading to greater ad effectiveness. Our panel of innovators will discuss groundbreaking developments in the application of emotion detection technology.
Head of Measurement Science and Insights
Global Media Leader and US Tech, Media and Telco Strategy Leader
Vice President Marketing Intelligence