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In this session...

Leading entertainment companies are developing more than shows to deliver superior value for fans, advertisers & distributors. They are creating powerful experiences connecting content with community across live, on demand and digital. With the NFL, the Olympics, the Premier League & other sports, NBC Sports delivers many of the world's most compelling sports experiences to fans. Learn how NBC Sports is using the power of its premium content to create exciting experiences for fans and the marketers that want to reach them.

NBC Sports is taking fan experience to the next level in terms of how content is presented across scores, stats, stories and streams, and how it is consumed by fans as games, social media, podcasts, and original productions. This innovation in sports storytelling is enabling fans to get closer to their favorite teams and players and is providing advertisers with more opportunities to drive activation. Learn how NBC Sports is using the power of its premium content to create exciting experiences for fans and the marketers that want to reach them. View Less

Presented with


Speakers

Christopher Vollmer Global Entertainment and Media Advisory Leader PwC
Dan Lovinger Executive Vice President, Advertising Sales NBC Sports Group
Gary Zenkel President, NBC Olympics and Business NBC Sports Group
Jim Bell President, NBC Olympics Production & Programming NBC Sports Group

Event Details

Event Type Seminar

Track  Experience Economy 

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