Tracks Venues

In this session...

VR and AR, the second screen phenomenon, social check-ins, and beacon technology are just the latest technologies that allow consumers to be present in multiple environments, simultaneously. As the experience economy continues to evolve, how do we align our marketing objectives and campaigns with this new customer journey - one that exists concurrently on multiple screens and in a variety of locations, and that can be shared in an instant?

Presented with


Speakers

Patrick Sullivan Vice President, Creative The Integer Group
Scott McDonald Founder & CEO Cinebody
Allisha Watkins Shopper Marketing, Walmart Inc MARS Wrigley Confectionery
Andrew Thomas Director of Marketing at KeVita PepsiCo
Ernie Kapanke SVP, Operations Eventive Marketing

Event Details

Event Type Seminar

Track  Experience Economy 

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