In this session...
What will your customers expect in 1, 5, or 10 years? And how can you begin designing the user experiences that will set your brand apart? We’ll explore how media and consumer companies can envision the future and tap into the potential of Artificial Intelligence (AI), augmented reality (AR), virtual reality (VR), wearables—and what’s yet to come. What will become clear: The future may be unknowable, but your approach to understanding, experimenting, and optimizing tech-enabled experiences shouldn’t be.
New technology is moving from the fringe to the mainstream, and creative and media execs need a strategy for capitalizing on it. With machine's capable of problem solving through AI, immersive 3-D experiences enabled by VR, to information-rich encounters fueled by AR and the something-in-between afforded by mixed reality, brands need to begin envisioning new ways of interacting with their existing and future consumers. Learn from pioneering companies about the promises and pitfalls of emerging tech, and how to evaluate, test, fine-tune—and ultimately distinguish your brand—with them.