In this session...
Whether discussing fraud, brand reputation or data, transparency has become the buzzword in digital advertising and adtech today. As the industry evolves and new technologies come to market at a breakneck rate, publishers and advertisers are constantly being introduced to the newest platforms and strategies that promise to be “the perfect solution.” It is almost impossible to keep up with every new tool, let alone decipher which ones are legitimate and which are just smoke-and-mirrors.
This panel will discuss:
- Creating a sustainable digital advertising marketplace
- A strategy for smarter consolidation across the ad-tech funnel
- How to identify the new technologies and partners that can be trusted