Tracks Venues

In this session...

Whether discussing fraud, brand reputation or data, transparency has become the buzzword in digital advertising and adtech today. As the industry evolves and new technologies come to market at a breakneck rate, publishers and advertisers are constantly being introduced to the newest platforms and strategies that promise to be “the perfect solution.” It is almost impossible to keep up with every new tool, let alone decipher which ones are legitimate and which are just smoke-and-mirrors.

This panel will discuss:
- Creating a sustainable digital advertising marketplace
- A strategy for smarter consolidation across the ad-tech funnel
- How to identify the new technologies and partners that can be trusted
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Presented with


Speakers

Lara O'Reilly Media and Marketing Reporter The Wall Street Journal
Jason Fairchild Chief Revenue Officer OpenX
Scott Gifis VP and Managing Director, North America AdRoll
Martin Cass CEO MDC Media Partners and Assembly

Event Details

Event Type Seminar

Related Topic Area  Business 

Similar Interests  Transparency 

Track  Agency 

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