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In this session...

To stand out among competitor brands today, having the product with the highest utility is not enough. In a world where comparison shopping based on attributes and pricing is de rigueur and consumer attention continues to splinter, brands are recognizing that differentiation depends on delivering an emotional, social and physical connection. An experience. Come hear from leading CMOs on how they bring their brands to life in an experiential way to drive more sales.

Presented with


Jerome Hiquet CMO Tough Mudder
Kristina Bennin Technology, Media and Telecom Director PwC's Strategy&
Spencer Baim Chief Strategy Officer VICE
Kenny Mitchell Head of Consumer Engagement Gatorade
Howard Handler CMO Major League Soccer

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Storytelling   Content   Agency   Entrepreneurship 

Track  Experience Economy 

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