Tracks Venues

In this session...

The key to connecting with a mass scale audience is authentically engaging fans. Fans are today’s tastemakers. They’re the trusted voice of knowledge, the core consumers, and the evangelists. Guided by findings from FANDOM and comScore’s The Power of the Fan study, panelists from brand, publishing, and advertising worlds will discuss this critical audience, effective engagement strategies, and the importance of quality content.

Presented with


Nicholas Carlson Editor in Chief INSIDER
Gavin Blawie Head of Digital MKTG
Jeff Gregor CMO and Chief Catalyst Officer, TNT & tbs Turner Broadcasting
Walker Jacobs Chief Operating Officer FANDOM
Christopher Vollmer Global Entertainment and Media Advisory Leader PwC

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Culture 

Similar Interests  Content   Data   Native Ads   Sports   Entertainment 

Track  Experience Economy 

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