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In this session...

Which brands are “keeping it 100” with consumers? Global communications agency Cohn & Wolfe will provide an exclusive sneak peek into the 2017 Global Authentic 100 -- the definitive annual index of global brands ranked by consumer perception of authenticity across North America, Latin America, Europe, the Middle East and Asia. We will also talk to top executives from Amazon and Microsoft about how to develop and maintain brand authenticity that resonates around the globe.

With consumer touchpoints evolving rapidly to include everything from advertising and PR to customer service to voice-activated devices, how can your brand communicate in a consistent and authentic way to your audiences? Come hear how these top executives consider authenticity in their communications plans and foster a genuine dialogue with their consumers.

Did your brand earn a coveted spot on the Top 10 list? Come find out!
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Speakers

Brooke Hovey Chief Client Officer Cohn & Wolfe
Lynn Fisher EVP, Global Director, Branding & Insights Group Cohn & Wolfe
Kathleen Hall Corporate VP, Brand, Advertising and Research Microsoft
Michael Boychuk Executive Creative Director Amazon
Franz Paasche SVP, Corporate Affairs and Communications PayPal

Event Details

Event Type Seminar

Track  Agency 

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