Bloomberg Media returns and kicks off Advertising Week NYC with a Smarter, Faster session focused on the intersection of media and the global economy. Bloomberg's Chief US Economist, Carl Riccadonna, will share a Global Economic Briefing that will set the stage for a dynamic Panel Discussion among industry experts led by Bloomberg Media's Global Chief Revenue Officer, Keith Grossman, about the rapidly evolving media landscape.
Global Chief Revenue Officer, Bloomberg Media Group
Chief US Economist, Bloomberg Intelligence
EVP & CMO, CA Technologies
Chief Brand Officer, Ford
Chief Marketing Officer and Senior Managing Director, SSGA
Leading Venture Capitalists will discuss upcoming tech and consumer trends specific to the advertising industry. Which industry will be disrupted next? How can brands and agencies stay ahead of the curve? Where will consumers flock to next?
Founder and CEO, VentureFuel
VP, Early Stage Tech, Silicon Valley Bank
Partner, betaworks ventures
Founder & Partner, Brooklyn Bridge Ventures
Corporate workplaces all over the world are in the midst of profound change, as technology, automation, diversification, and shifting cultural norms around well-being and productivity present challenges for established companies and startups alike.
Join Arianna Huffington, Frances Frei, Bill Koenigsberg and Ellyn Shook for a conversation about purpose, profit, sustainability, and how to create a thriving and resilient management culture for the future.
Entertainment & Media Correspondent, CNBC
SVP, Leadership & Strategy, Uber
Founder and CEO of Thrive Global, Thrive Global
President, CEO, & Founder, Horizon Media
Chief Leadership & Human Resources Officer, Accenture
An all new summit at Advertising Week New York programmed for small to mid-size business owners from across the US. The summit will focus on marketing, technology and new innovation for the SMB sector.
10:00 AM - SMB MARKETING 101
Learn how to position your small business in the marketplace. What tools do you need? How do you maximize your reach on a small budget? And, how do you differentiate yourself against larger competitors?
Founder and President, The Laredo Group and Academy of Digital Media
10:30 AM - CREATIVITY IN YOUR POCKET: DIY MOBILE CONTENT CREATION
Local businesses have an unprecedented ability to market themselves on the same mobile platforms that big brands use, but developing ad creative and content that delivers results can be intimidating. This segment will share practical tips and tricks for creating ‘thumb stopping’ mobile ads, without breaking the bank.
Global SMB Lead, Facebook Creative Shop
11:00 - AM DIGITAL ADVERTISING FOR SMB
With often having limited budget, how can small to mid-size businesses leverage digital advertising tactics that don’t break the bank? Learn how to get started, what tools to use and how to track your success.
Director of Content Marketing, Sprinklr
Co-Founder and CEO, Adaptly
12:45 PM - GAME CHANGING OPERATIONS & TALENT STRATEGIES
What’s the best way to retain top talent? The answer is inspired leadership and operational excellence. Employees don’t want to struggle to complete day-to-day tasks; they want their ideas to flow into systems and processes intuitively. Our space is creative by nature, freelancers and internal staff need to collaborate fluidly. In our session, we’ll discuss talent retention and how system design can influence outcomes for small and medium businesses. Your systems and processes may be playing a larger role than you think.
Chief Marketing Officer, W2O Group
Director Product Marketing, Oracle+NetSuite
More than ever, businesses are dealing with fragmented solutions, the need for speed, and huge costs in transformation. Now is the time for new technologies to disrupt the status quo. Now is the time for a new type of platform. This session will explore the power and promise of the new cognitive era in which we live and how it will enable marketers make better decisions, faster, with more confidence and less risk.
CMO, IBM Watson Content & IoT Platform
Open to all Delegates, AW TechX will feature an awe-inspiring, hands-on journey through interactive installations, innovations, and bleeding edge tech advancements — haptics, holograms, AI, VR, and AR. Sourcing from startups, corporate and university research labs and our global networks, Experiential Advertising Group and VentureFuel99 have created a curated experience unlike anything done before at Advertising Week.
Delegates must book their tour in advance. Book here
We’re living in an age of assistance and, increasingly, consumers are expecting assistive advertising. They believe ads should be personal, helping them solve their most pressing problems in seconds and across screens. What grabs the attention of these demanding consumers? Join Google's VP of Agency & Media Solutions, Tara Walpert Levy and Wendy Clark, CEO of DDB North America, as they discuss what drives consumer attention and how new video ad innovations can help.
CEO, DDB North America
Tara Walpert Levy
Vice President of Agency & Media Solutions, Google
Joe De Sena, Legendary Spartan Race Founder and CEO, hosts the Ultimate Fitness Break. Start the day with an invigorating workout lead by De Sena (special workout clothes not required!) and get his expert tips on and how to live a healthier lifestyle.
People are always asking the question: "Is TV dead?" A better question might be: "Will data and digital resurrect TV?". In this panel, Cambridge Analytica's Global Head of Digital alongside Dr. Mehmet Oz and executives from the networks and advertisers discuss how a data-driven digital TV marketplace is emerging and whether or not it will be enough to reverse the flow of dollars out of TV.
Dr. Mehmet Oz
Heart Surgeon, Columbia University Professor, Author, and Television Personality,
Global Head of Digital, Cambridge Analytica
Director, Integrated Media US, Beiersdorf
SVP, Data Strategy, Digital Analytics & CRM, A+E Networks
Chief Revenue Officer, Cambridge Analytica
As Artificial Intelligence continues to progress, both the tech capabilities and the human fears are on the rise. While AI is expected to create 15 million new jobs over the next 10 years, experts also anticipate 25 million jobs will be replaced by automation in that time period. Beyond affecting the labor force, AI stands to alter our society through changes in transportation with the likes of automated cars, advancements in the military with drone developments, and a redesign in healthcare with automated diagnostic and treatment capabilities. Kick off the Cognitive & Machine Learning Track with a thoughtful debate on the risks and rewards of the technology set to transform our lives, for better or worse.
CRO, Business Insider
CMO, IBM Watson Content & IoT Platform
Vice President, Head of North America Search Sales, Microsoft
What do you stand for? Why is it important? How can you get others involved? These are the simple questions that brands should ask to inspire impactful positive changes. Articulating the answers through powerful, emotive storytelling can help shape a cultural narrative that inspires others to join in. Lead the charge with clarity and purpose and be on the side of what’s right. Enable millennials and Gen Z to use their ingenuity and connectivity to become part of the solution and you have a winning formula. How do you do that? We’ll ask our panelists how to speak the language of change.
Associate Editor, Entrepreneur.com
SVP, Social Media and Branded Content Strategy, Viacom
Global Dir., Cross Industry Digital Solutions, Microsoft
Co-Founder & CEO, WayUp
Civil Rights Activist, Co-Founder, Women's March
Much is said about the "Agency of the Future," but what will be required of the people leading that change? In this panel, we’ll explore what clients will need from their agencies moving forward and, conversely, how agencies need to be leading their clients and their own organizations. We'll hear from the C-suite at those agencies leading change for their clients, as well as, marketer CMOs on what kinds of agency models, skill sets, and experience they'll need from their agency leaders in the future.
Global Talent Director, Anomaly
CEO, Zenith USA, Moxie, and MRY
Chief Brand Officer, Orangetheory Fitness
Microsoft's Kya Sainsbury-Carter sits down with Shelley Zalis, CEO of The Female Quotient and Creator of The Girls’ Lounge, to talk about female leadership and impact in today’s media and tech landscape.
CEO, The Female Quotient and Creator of The Girls’ Lounge
VP, Global Partner Service, Microsoft Advertising, Microsoft
While social media is vital for reaching huge audiences, the platform owners dictate the terms of business and leave brands fighting for attention amid a sea of other distractions. It's time to take control by creating your own branded platforms for engaging with consumers directly on a daily basis and tapping into that habitual behaviour that mobile does so well.
Come and see how Pugpig are working with Adventure to Fitness, a leading kids content brand, to help advertisers reach kids in a whole new way through mobile.
By 2025, Cannabis is set to be a $50B+ industry and there are currently more than 50,000 companies in North America alone. With mainstream consumers eclipsing stoner stereotypes, brand marketers now have opportunities to access these audiences through digital and physical channels. Hear from leaders in cannabis marketing and media as they discuss the mainstreaming of cannabis and the consumer cross-over, profile, and brand-safe methods to access them.
FROM STONER TO MAINSTREAM
Co-Founder, PRØHBTD Media
Operations Manager, True Humboldt
Professor of Marketing , Wharton Business School
CEO, Défoncé Chocolatier
President and Founder of North County Farms, owner of Hot Nife , North County Farms, Hot Nife
Advertising Week x PRØHBTD Media present a preview of their new cannabis brand building docu-series.
Co-Founder, PRØHBTD Media
THE PRØHBTD CONVERSATION
A fireside chat with Benji & Joel Madden of Good Charlotte on the mainstreaming of cannabis in culture.
Co-Founder, PRØHBTD Media
Joel and Benji Madden
CANNABIS 101: THE ABC’S OF THE NEXT TRILLION DOLLAR BUSINESS
This lively discussion will cover subjects ranging from the 6000-year history of cannabis as medicine and recreational drug to today's understanding of the many uses of the plant ranging from industrial hemp as miracle fiber to Cannabidiol (CBD) being used to treat seizures and epilepsy. If you've ever wondered the difference between Indica and Sativa, ingestibles vs. topicals, or vapes vs. dabs, this panel is for you. Learn the ABC's of marijuana from a diverse group of industry professionals, each blazing a new trail into the largest consumer growth market in the world today.
Since its inception, video has connected conversations and communities—but the way people are consuming it is fundamentally changing. Today, video represents about 50% of all mobile data traffic, and it will reach to 75% in the next three years. As marketers, we must evolve to capitalize on this shifting consumer behavior. Join Carolyn Everson, Vice President, Global Marketing Solutions at Facebook for a discussion on the complexity and opportunity of building engaging video content that’s tailored for the mobile viewer.
VP, Global Marketing Solutions, Facebook
CEO, Group Nine Media
Vice President and Chief Marketing Officer, eBay North America
While it’s true that machines don’t feel, they can already draw simple original pictures, compose music, and write copy with correct grammar and punctuation. AI understands the algorithm and rules of evoking emotions through messaging, but not the feelings. At the moment, Artificial Intelligence only has the equivalent of a couple of hundred brain neurons as compared to the 100-billion of our brains. We can teach it a lot of things, but conception, ideation, and context is all a vital human skill. Though it doesn’t seem that machines will be taking away creative marketing jobs anytime too soon, how can you utilize Artificial Intelligence to help develop the best campaigns? Where does AI come in when you’re personalizing advertising content?
SVP of Product and Executive Editor, Quartz
Managing Director of the Rocket Fuel Institute & Author of 'Mindshare', RocketFuel
VP of Commercial Product and Innovation, Founder of RED, The Washington Post, RED
VP, Branded Content & Global Creative, IBM
Fans, brands, celebrities, and content creators once existed as distinct elements of culture. Now, these once separate groups are behaving like one another. What impact does this new dynamic have on the millennial experience? We will dive deep into millennial behavior in this shifting landscape: How they communicate. How they perceive fame. How they build trust. Through this discussion, the panel will explore how marketers can learn to successfully think like a millennial.
Director, Culture and Creative insights , Viacom
More and more, consumers want brands to reflect their values and beliefs, rewarding those that do and ignoring those that don’t. This has radically changed the way brands behave. Instead of shying away from the progressive social issues of the day, brands large and small are trying to connect to the consumer through these issues, going as far as attaching themselves to the language and imagery of the resistance. But risks abound. How can they join a movement in an authentic way?
Founder and Chief Purpose Officer, Conspiracy of Love
Futurist, Former Obama Official & Host
Sr. Global Innovation & Communications Manager, Ben & Jerry’s
The modern definition of leadership continues to evolve in today’s industry landscape. Now, the best leaders are those who look at the big picture, those who balance monetization with vision and purpose, and those who work to win over the heads, hearts and minds of their workforce. The most beloved companies inspire employees to come aboard to be a part of something greater than the bottom line, and this sustainable leadership style pays a myriad of dividends. Hear insights from the top and steps that you can take to helm your company to continued success.
Anchor & Founder, Radiate, Inc.
President & CEO, Acxiom
President, McCann North America
President & CEO, Nucleus Marketing Solutions
When knowing your customer is key, there’s nothing more unsettling than not knowing whether the user you’re targeting is, in fact, the user you’re targeting. Offline-to-online match rates, cross-device identity precision, and scale are key metrics that marketers, agencies, and publishers depend on to create effective people-centric marketing and media experiences. Yet these key metrics are at best, produced by a mix of heavy computing power, reasonably good science, and a healthy dose of statistical artwork.
VP, Head of Global Identity Services, Acxiom
GTM Business Lead - Oracle ID Graph, Oracle Data Cloud
Join us for a special AW edition of the AD Club's very popular "Conversation With" Series where we provide direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, our very own influential Young Professionals, who will dive into hot topics, and then we will turn the tables and the executive will get a chance to ask what makes millennials tick today.
Digital transformation is part of every industry and company, opening new opportunities for marketers to better understand and connect with consumers. Microsoft's Advertising CVP, Rik van der Kooi, and Publicis Media Global Practice Lead, Richard Hartell, will discuss how Data and AI will play a central role in advertising’s evolution.
Rik van der Kooi
Corporate VP, Microsoft Advertising Sales, Microsoft
Global Practice Lead, Business Transformation, Publicis Media
Many hypotheses are out there: agencies will cease to exist, evolve, or take an entirely new form. But still the question remains unanswered. What does the future of the agency look like? Leading executives from holding companies and agency startups, as well as, the newcomers in the agency marketing services, will join in a discussion to address just that.
SVP, Global Partnerships, Oath
Managing Director, Digital Marketing, Accenture Interactive
Co-Lead, IBM iX Studios North America
CMO & Strategy Officer, AI Media Group
Partner & CEO North America, The & Partnership
Women in advertising have faced an uphill battle for decades, and while things have gotten better, we’ve still got a long way to go. While it’s important to focus on the struggle, it’s equally important to recognize the impact of adversity and the women who have succeeded against the odds: the women in advertising who have been our bosses, our friends, and mentors. Join us for a discussion about the lessons we’ve learned from the women who made our careers possible and what's to come for the next generation.
VP, Marketing NA and APAC, Quantcast
Senior Vice President and General Manager, Mobile and Video, IAB
Join us for the opening luncheon to Advertising Week as the industry honors a select group of brands chosen by The AD Club's International ANDY Awards Jury for their dedication to making an impact on marketing, commerce, culture and social responsibility through brave and creative work. This year's honorees include P&G, Burger King, Kenzo, Klarna, SKII and Saltwater Brewery.
In a connected digital world, the power of marketers to identify and drive growth opportunities for companies large and small has never been greater. Join Keith Weed, recently announced by Forbes as the world’s most influential CMO, for a dive in to how he is guiding Unilever’s brands to success in the digital world. Delivering growth that is competitive, consistent, profitable, and responsible. By joining the digital dots and reimagining creativity across its 400+ brands, the world’s second largest advertiser is pioneering the future of marketing, building a growth model for success, in a world of changing consumer expectations and dynamic market trends.
Chief Marketing and Communications Officer, Unilever
Internet connected escape rooms, scannable temporary tattoos, and augmented reality INSIDE of virtual reality (yes, that’s a thing). We’re steamrolling toward 2018 and the agency (as we know it) is undergoing continuous transformation, and must stay in sync with emerging technology now more than ever.
In this workshop, DJ Saul, CMO & Managing Director of ISL, will illustrate how digital and experiential marketing are converging like never before, and highlight what it means for your agency and your clients.
CMO & Managing Director, iStrategyLabs (ISL)
Connect in context with every customer at the exact right moment in time. Design campaigns that get better, smarter, and more effective with every interaction. And save 40% on programmatic advertising costs. Interested? That is what IBM and Media Math accomplished by bringing together the best in Adtech, Martech and Artificial Intelligence capabilities into a seamless, powerful solution. Join us to learn how you can capitalize and drive your own incredible results now. This is marketing to the power of IBM.
GM Global Head of Revenue Watson Customer Engagement, IBM
There’s a harsh perception that agencies are big, slow, expensive, and only know TV. How do we re-configure and position creative shops to be compatible with emerging companies that inherently don’t believe in or understand the business changing power of advertising?
Chief Digital Officer, Deutsch North America
EVP, Executive Creative Director, US, R/GA
Like it or not, women make up half the world’s population. They are leaders, consumers, artists, friends, partners, politicians, and colleagues. There are undeniable gender battles to be fought, but the landscape is evolving and by 2028, 80% of all discretionary spend will lie in the hands of females. We hear from women who’ve succeeded in brushing gender inequality aside in their working lives. Whose businesses have powerful data driven insight into the future of female opportunity at home, at work, and as consumers.
CEO & Co-Owner, Foresight Factory (Formerly Future Foundation)
Senior Director, Global Sales, Marketing Solutions, LinkedIn
From your news feed to the TV screen, today’s best branded content is taking on many creative forms and engaging fans just like their favorite shows and content. But in today’s crowded media landscape, can brands plan for a marketing message to resonate at scale with a desired audience, particularly of the hard-to-reach millennial kind? Hear from experts at brands with passionate, young fan bases about how they’re moving the needle on branded content and distribution to help advertisers achieve true fan engagement.
Chief Creative Officer, Courageous
SVP of Brand Strategy & Sales, Bleacher Report
As a marketing strategist, you understand the power of content marketing. But as this becomes an increasingly dominant form of communication, how do you cut through the noise?
Join Lexi Jarman, Director of FT², the Financial Times Content Studio, as she talks you through the FT's top 10 tips for creating engaging content, along with marketing tactics that ensure reach and amplification.
In China, the second largest economy in the world, mainstream consumers are spending more on high quality goods and experiences. They are less price sensitive and place more value on the emotional satisfaction they get from a product or service they pay for. It is estimated that by 2020, at least half of Chinese middle class will become new mainstream consumers, so brands must learn how to communicate with them.
Born with social as its DNA, Tencent is using technology and content to connect everything. Given that monthly active users on Tencent account for nearly 1/8 of the world’s total population, Steven Chang will share observations and insight behind Tencent’s huge user base as well as its product and IP ecosystem.
Anchor & Founder, Radiate, Inc.
Corporate Vice President , Tencent
Luis Di Como
EVP Global Media, Unilever
Chief Strategy and Innovation Officer, Dentsu Aegis Network
The American political landscape has been turned inside out, and the media and ad industry is at the core of this change. The convergence of data, voter targeting, propaganda, social media, and vast pools of money have brought us to the precipice of a new and unpredictable political future. A basket of adorables; a politician, campaign expert, political ad guru, and pundit, will joust in a feisty panel.
SVP, Marketing & Business Development, NCC Media
Chief Executive, The Week
Executive Editor, Reuters Digital , Reuters
Managing Director, Audience Solutions, POLITICO
Chief Executive Officer, Deep Root Analytics
Vice President, Political Strategy, NCC Media
MD Commercial, ESI Media
Founding Partner and President, Global Strategy Group
Many of today’s leading global brands started out by carving out their niche within a specific subculture -- whether they be basketball fans, hip-hop aficionados, beach goers. Today these brands stand atop their competitors even as they’ve evolved and become mainstream. But just how did they manage to grow while still maintaining their authenticity? How do brands drive generational and cultural relevance as they evolve? Hear from agency execs, marketers, and youth insights experts.
CEO, Engine Group
Declan Bond Schweitzer
Brand Strategist, Headspace
VP, Strategy & Insights-Media & Sponsorship, Live Nation
In June, the Geena Davis Institute on Gender in Media and J. Walter Thompson unveiled groundbreaking research examining gender representation in advertising from ten years of Cannes Lions winners and shortlists.
President, Global Marketing Services , Johnson & Johnson Consumer Companies
CEO, J. Walter Thompson New York
Madeline Di Nonno
CEO, Geena Davis Institute on Gender in Media
Three years after becoming creative partners at Saatchi London and months after taking Saatchi New York to Cannes Advertising Agency of the Year, Jan Jacobs and Leo Premutico started their own agency. The pair will share their trial-by-fire blueprint for surviving a recession, becoming AOR for the world’s most influential brands and, most importantly, maintaining their friendship along the way.
Co-Founder, Johannes Leonardo
Co-Founder, Johannes Leonardo
Head of Account Management , Johannes Leonardo
With the growth in automation and AI, tech has become more advanced and even better at helping marketers build their brands. But one critical piece is missing. Tech can do the who, what, where and when of advertising, but not the why—perhaps the most important part of whether a campaign is successful. So how do brands adapt and find the right path forward? Savvy marketers must bring a new lens and skill set to the machines in order to unlock the true power of technology and data for their campaigns.
While it’s no secret that purpose has become a key ingredient for a strong, sustainable brand and organizational culture, many of the core elements that are key to success often get lost. In this extended workshop, discover how purpose is fueling commerce, learn key consumer and marketplace trends driving this economic shift, master the 5 core principles effectively profiting on purpose, and complete an assessment to determine opportunities for your business and personal growth.
Disney|ABC understands that the 21st Century American Family is no longer one-size fits all, which impacts how networks and advertisers effectively reach and speak to key audiences. In this insights report, Disney|ABC expands the definition of family, unearthing the differences in video viewing habits and brand affinities among all types of family structures including nuclear, couple-only households, boomerang families, individuals living solo, and more.
Executive Vice President, Consumer Experience, Disney|ABC
Managing Director, Primary Research and Insights, Omnicom Media Group
Will yesterday’s media planning tools work in tomorrow’s advertising landscape? Advances in Artificial Intelligence (AI) and machine learning are fueling fast-paced changes in programmatic to deliver custom-tailored, dynamically served ads to each consumer. This session explores how media planning will change in this new age of real-time, dynamic marketing.
Sr Editor, AdExchanger
Chief Operating Officer, Media iQ
Chief Analytics Officer, Horizon Media
B. Bonin Bough
Marketing Mogul & Host, Cleveland Hustles
Influencer Marketing was once just a numbers game, focussing on likes and followers. But there is a new wave of influencers; from foodies to designers, fashionistas to travellers and animators to adrenaline junkies. You get the drift. Learn how brands are unlocking their creative voice by collaborating with this community of creators.
EVP, Executive Creative Director, US, R/GA
VCs, entrepreneurs and the marketing community come together for a half day of education, innovation and more.
STARTUP SUMMIT: OPENING KEYNOTE
Hear the insider story of one founder's highs and lows in the startup world.
A WINNING PITCH
Discover the ins and outs of pitching with a panel of VCs and successful startup founders.
THE BEST IN SHOW COMPETITION
Come see what’s next! Carefully curated startup finalists from our global competition will pitch live to our expert panel of judges. Featuring keynote speakers, industry experts in AI & Data, Adtech/Martech, and Experiential (AR & VR/OOH).
Enjoy drinks and meet entrepreneurs, investors & brand leaders at AW Connects.
Agencies are undergoing massive change. New technology has made it clear that media buying and campaign optimization are commodities; ones better handled by machines that can adjust by-the-second. A new crop of ad tech is the great enabler of this, but it’s not rendering agencies extinct - it’s just catapulting them into a new role. This panel will help brands gain an understanding of what technology enables them to do on their own and where they can gain the most value from agency relationships.
There’s plenty to be cynical and jaded about in business, and even more so in the world within the last year. Whether it’s believing in the “End of the World” and/or the “End of Advertising,” science has shown that when negativity creeps in, it stunts innovation and ultimately kills great ideas from the start.
Artificial Intelligence (AI) isn’t a fad or future vision. It is real and organizations of every size are using it right now to solve their biggest challenges. Experts in every profession are working with new, AI-enabled systems to make the world a better place. To make it safer. Cleaner. And even help find a cure for cancer. Join this session to demystify how AI is applied to industry solutions– from marketing to supply chain to commerce.
Distinguished Engineer, Watson Customer Engagement, Incubator, IBM
Watson Customer Engagement - Innovation, IBM
“Yes, you should start that new agency you’ve always dreamed of… But, should it be an advertising agency?”
According to a IPG Mediabrands Magna report, in 2016, US ad sales grew nearly 7% to $180 billion, its strongest growth in 12 years. It's a great time to follow your dream and start your own advertising agency, right? Maybe… This session will examine the changing agency and advertising landscape and consider questions such as whether or not you should start an agency, and if so, what type should it be.
Hear from women across industries who have climbed the ranks and remained steady at the top. What qualities make them stand out? How do they enhance company culture? And why does female leadership make the difference in corporate success?
Digital Media Reporter, CNBC
Head of North America, Marketing Solutions, LinkedIn
Despite the rapid flow of advertising dollars to digital, and in particular to mobile, TV will continue to hold on to brand awareness budgets and cachet unless advertisers, agencies and media owners tackle some home truths. Better ads are the key to unlocking mobile’s creative potential and taking up to $20 billion in digital brand advertising dollars. Creative, influencer talent, and targeted distribution are the key.
Hip-hop is now the most popular genre for the first time since Nielsen started measuring music consumption in the United States. As the genre continues to grow, it becomes increasingly important to have an open dialogue with brands about the ever-evolving culture of hip-hop.
This panel, presented by Universal Music Group & Brands and Mass Appeal, will discuss the evolution of the genre, its historic relationship with brands and ways to forge a path to future success.
VP, Urban Music , UMG/UME
CCO, Mass Appeal
Experiential Manager Music & Entertainment , Anheuser-Busch InBev
While everyone talks about “data-driven marketing”, marketers have yet to see the full promise of data-driven creative. So what’s the current state of AI-driven creativity from the lens of the marketer? In what ways are brands maximizing the wealth of data they have? What are the opportunities and challenges for marketers to truly leverage the power of machine learning to drive human learning?
Chief Strategy Officer, Publicis Groupe & CEO, Publicis New York, Publicis NY
Steven Wolfe Pereira
Senior Vice President, Chief Marketing and Communications Officer, Quantcast
Management consultants, in-house agencies, owned media platforms - the list of powerful disruptions deconstructing the advertising industry is long. To shift from being the disrupted to the disruptor, agencies must completely reimagine their model around delivering innovation to clients.
Join R/GA executives as they unpack how R/GA solved this challenge by disrupting itself and creating a new model that combined the strategic insights of innovation consulting, the technology skills to implement and build the solutions you recommend, and the creative skill to meaningfully engage with people.
EVP, Global Chief Strategy Officer, R/GA
In a new location-based advertising ecosystem, the conversation is rapidly changing. Between autonomous vehicles, geospacial data sets, and real-time analytics, how advertisers respond will drastically shape their trajectory.
Executive Director, Global Head of Business Development , Ford Motor Company
Chief Product Officer, OUTFRONT Media
General Manager, GeoAnalytics/Big Data, INRIX
CMO, GroundTruth | formerly xAd
Chief Commerical Officer, OUTFRONT Media
During the first 3 months of 2017, adtech and martech merger and acquisition deals reached record levels, with 115 completed. Although all this activity has been described by some as the “Ad Tech Armageddon,” many industry experts see a much rosier future for this space. Join experts from major ad tech and media companies that have lived through mergers, acquisitions and IPOs in the ever-shifting landscape of digital media and advertising as they tackle whether 'Winter is coming' for adtech.
Dirty word or new normal? Here's how to be successful, creative, and remain authentic while working within the guidelines of the FTC. DBA’s panel will shed light on the do’s, don'ts, and grey areas of #sponsored content from multiple point of views. Ellie Altshuler, DBA’s lead council, who specializes in influencer contracts, will discuss game-changing rulings and and how the lines of influencers and celebrities are more blurred than ever. A brand that has shifted traditional marketing and advertising budgets to influencer partnerships will discuss their stance on transparency and best practices. Hear from a high profile influencer on how the updated FTC requirements have changed how they disclose paid partnerships.
SVP and Partner, Digital Brand Architects
Attorney, Nixon Peabody
Co-Founder of mobile style app Trove and Fashion Influencer behind Memorandum, Trove & Memorandum
Joan is a creative agency with a unique approach that’s evident in everything that they do, from their unorthodox business model to the agency’s name, which is inspired by the Joans in history that have changed the world around them.
One of these Joans is rock legend Joan Jett: singer, songwriter, producer, and the first female artist to own her own record label, Blackheart Records. Join Jaime Robinson and Joan Jett as they discuss forging your own path with courage, conviction, and a rebellious spirit.
Creator & Host, Perspectives
Chief Creative Officer, Joan Creative
Musician, Songwriter and Principal, Blackheart Records Group
Talent drives every aspect of the business and fuels success, from creative & marketing, to content creation, to how digital video has re- shaped discovery, development and delivery of influence for brands. Leading luminaries from across the ecosystem put a stake in the ground on all-things-talent related.
Marie Claire Barker
Chief Talent Officer, MEC Global
President & CEO, VAB
President & CEO, AICP
National Executive Director, SAG-AFTRA
Programmatic promised to simplify both ad operations and yield management, but to get the maximum benefits, publishers need to employ a little wizardry. Come ready to hear specific actionable tips from our panel of programmatic pros, who will share tales from the trenches on common problems related to ad tech configuration, site performance road bumps and reliable analytics. Geared for hands-on digital ad teams, these in-the-weeds suggestions are guaranteed to improve your programmatic operation within days.
VP of Product, OpenX
Senior Performance Engineer , Vox Media
Solutions Architect Lead, OpenX
VP of Programmatic Strategy and Operations, Time Inc.
Director of Programmatic Strategy, Dotdash
Despite the many changes ad agencies are facing, the art of the pitch has remained ever-relevant. And the pressurized fever pitch pace demands high performance. UCB's cutting-edge comedy and teaching improvisation comes to the Advertising Week stage, presented by Media iQ. With a customized approach blending comedy fundamentals that double as professional skills, a competitive advantage is sure to be gained.
Technology has transformed advertising. In China, powerful social networks and an explosion of digital content are enabling brands deliver memorable experiences and engage consumers in new ways.
Join Tencent to explore how technology will drive the next phase of advertising and discover how China’s leading social network and Internet platform is delivering the insights, tools and creative applications need to be successful in this market.
B. Bonin Bough
Marketing Mogul & Host, Cleveland Hustles
Corporate Vice President , Tencent
Senior Director, Tencent International Business Group
VP, Marketplace Innovation, Magna Global
GM, Revenue and Client Partnerships, AdAge
COO, Illumination Entertainment
Deputy General Manager, Tencent Social Ads, Tencent
Jim Stengel, former global marketing officer for Procter & Gamble, and author of Unleashing the Innovators: "How Mature Companies Find New Life With Startups" (released September 5), shares what he has learned in his three-year quest to better understand how startups can ignite change in legacy companies. In this session, Stengel will illustrate how established companies can increase their speed, spark innovation, and learn from failures by partnering with startups.
President & CEO, The Jim Stengel Company
Today, brands know that to connect with people on a deep and transformative level, they must embrace the power of social media.
But what does that really mean? What will make consumers care? And how does a personal brand or company stay true to the spontaneous and brutally honest culture of social while also being authentic?
This conversation takes a deep, anthropological look at the untamed and intrusive human space that is social media, and discusses how earned-influencers can take the plunge to bond with their followers in a truly reciprocal experience. We will explore how agency leads can harness the power of these voices in a orchestrated ecosystem to harness the power of intelligent-marketing for brands with social drivers.
Founder TheSocialArchitects & SocialBluePrint Systems
Head of Strategic Planning, Agency Development, Google
We’re no longer asking if people will use AI, but rather how it affects their decisions today and how much control consumers and shoppers will turn over to AI in the future. Drawing on industry learnings as well as an anticipated research study of over 3,500 respondents, this panel will illuminate what brands, retailers and marketers need to know regarding AI’s influence on the commerce landscape and to what degree people will allow AI to become part of everyday shopping decisions in the future.
EVP & Global Head of Insight & Strategy, The Integer Group
GM Connected Home Products, GE Lighting
VP of Customer Experience, Engineering, Walmart Labs
Senior Manager, Global Engagement, Microsoft
The role of the modern CMO is dynamic and complex. However, despite the lack of consistent responsibilities and expectations, one truth reigns: to deliver business value and secure their seats in the C-suite, CMOs must find a trusted partner that can creatively support any and all of their unique objectives. A mix of agency and brand leaders will discuss how ad agencies can address the critical need to diversify their offerings and carefully build agencies designed to support the dynamic role of the modern CMO.
Frances L. Webster
Chief Operating Officer, Walrus
Former Chief Creative Officer, General Mills
Head of Brand, Advertising and Community Responsibility, MassMutual Financial
Global Director, Marketing and New Business, The Community
While female-founded companies continue to thrive, the number of female founders is slow to rise. Hear from women creators on what it takes, what factors go into making female-founded organizations more successful - and how to channel that leadership and working style no matter where you go in your career.
Senior Editor, Fast Company
Author, Founder, Soul & Co
Co-Founder & CEO, Clique Media Group
President & Founding Partner, BBG Ventures
President, MEC Global
Tiffany R. Warren
SVP & Chief Diversity Officer, Omnicom Group
Digital first brands are at the forefront of the new retail landscape. This panel will take a deep dive into the relationship between brand, influencer and retailer and how the new guard is changing the conversation. In 2017 DBP (Digital Brand Products) will launch 15 brands spanning apparel, food, and lifestyle. Daniel Landver, CEO of DBP, will speak to the successes and challenges of building influencers brands in a traditional world. On the heels of two sold out collections with fitness brand Bandier, power influencer Arielle Charnas, of Something Navy, is set to launch her first fully branded product line at retail this September. Brand will discuss their strategy for working with influencers at scale and how they’ve developed a 360 degree program around some of the most influential digital stars in the space.
Designer and Lifestyle influencer behind Something Navy, @Somethingnavy
CEO, Digital Brand Products
Multi-talented Designer, Writer, and Influencer, @premme.us
With heightened tensions around issues such as race, gender, age, identity, and sexuality, corporate leaders are stepping up and taking action. The CEO Action for Diversity & Inclusion began as an idea to change the way leaders addressed race and has quickly grown into the largest business commitment to advance diversity and inclusion in the workplace. Hear from a panel of CEOs that are members of the coalition committed to creating welcoming and respectful working environments, and uncover tangible actions for you and your organization to take to make a difference.
Senior Editor, Fortune
ECD, Saturday Morning
Heather J. Brunner
Chairwoman of the Board and Chief Executive Officer, WP Engine
Chairman & CEO, MDC Partners
Chairman & CEO, Interpublic Group
Chairman, CEO & Chief Investment Officer, Ariel Fund
The role of the CMO is changing. There’s growing pressure to deliver market insights and use technology to act more quickly, and increasing expectations for agency partners to drive meaningful results – making creativity more important than ever in this evolving landscape. This panel of CMOs and agency marketers will explore a powerful new agency model where data meets creativity.
Join Adweek and Accenture Interactive for a panel discussion that will surface thought leadership on the most important macro trends transforming brand marketing and provide recent examples of modern marketing activations to help bring the definition of digital transformation to life.
SVP, Dealer and OEM Relations, FordDirect
SVP, Corporate Marketing, CA Technologies
CEG's panel will explore the value of celebrity influencer marketing for small businesses, subscription boxes and services and e-commerce. Three brand representatives will share their tried and true success stories about how influencer marketing has benefited their overall business strategy and has become a staple in all company endeavors.
Reality TV Personality
Growth Marketing, HelloFresh
Director of Influencer Marketing, FabFitFun
Senior Talent Agent, Central Entertianment Group
The Girls’ Lounge, powered by The Female Quotient, creates experiential pop-ups at global conferences, corporations and college campuses where women connect, collaborate and activate change together. The destination-turned-movement has become the largest community of business women rising up to transform workplace culture. If we could have done it alone, we would have by now. There’s power in the pack.
, The Equation, The Female Quotient (Moderator)
EVP, NBCUniversal Lifestyle and Hispanic Ad Sales , NBCUniversal
SVP, General Manager, Intersport
Marisa L. Russell
EVP Sales & Marketing, CafeMedia (Moderator)
Vice President and Chief Revenue Officer, IBM Watson Content & IoT Platform
President East Coast & Global CMO, Universal McCann Worldwide
VP, Sales, NBCUniversal
Director of Global Partnerships, Johnson & Johnson
EVP, Managing Partner, Digital Investment,, Horizon Media
Chair and President, Women in Sports and Events
VP, Velocity Product Group, Viacom
CEO, The Female Quotient and Creator of The Girls’ Lounge
CEO, Colletey's Cookies
Blake Ashley Divitto
General Partner, menBrain Ventures
President & CEO, The Center for Emotional Marketing
Co-Founder & CEO, VITY.co
VP, Packaging Strategy and Solutions, AOL
Global Agency Partner, Snap, Inc.
Global Head of Partner Solutions, Spotify
Songwriter & Artist
Partner, Chief Strategy and Creativity Officer, Ketchum
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