Kathleen Hall

As Corporate Vice President of Brand, Advertising and Research, Kathleen Hall is responsible for stewardship and activation of the Microsoft Brand, creating world-class advertising and messaging to consumers globally, and delivering strategic, fact-based customer insights that drive Microsoft’s business decisions.
Prior to this role, Hall led the Global Advertising and Media team, where she was responsible for the worldwide strategy, planning and execution of Microsoft consumer and commercial advertising. Hall led the consolidation of advertising messages and campaigns across the company, including the highly impactful “Empowering Us All” campaign and the “One Consumer” campaign. Both campaigns not only increased advertising effectiveness, impact and efficiency for the company, but also gained credibility for Microsoft as a marketer, winner of the 2016 Clio Advertiser of the Year Award.

Previously, Hall ran the Windows Global Campaigns and Product Marketing team, responsible for the worldwide product marketing, advertising digital and brand strategy of Microsoft’s flagship brand. In that role, Hall successfully led the division’s two largest global product launches—Windows 7 and Windows 8—and its most significant rebranding, leading the way for brand transformation throughout the company. Hall brought emphasis to media efficiency and effectiveness, and containment of agency fees via her strong background in agency management and data driven marketing.

Hall joined Microsoft in 2008 from Fidelity Investments, the nation’s largest retirement and investment company, where she served as Senior Vice President of Advertising and Brand. Hall helped transform the Fidelity brand, helping them move from #5 to #1 in trading and solidifying their position as the nation’s retirement leader and received numerous industry awards and accolades for her efforts. Prior to her time at Fidelity, Hall worked on the agency side of the advertising industry, driving marketing strategy and execution for major global brands across the apparel, retail and banking industries. During that time, Hall served as Partner and Chief Operating Officer of Leonard/Monahan, one the most award-winning agencies of the era. Hall began her career at Young and Rubicam/NY.

Hall earned a bachelor’s degree in English with an emphasis in Mass Communications from St. Lawrence University.
Hall is currently an executive sponsor of Diversity and Inclusion for the Marketing Group at Microsoft, where she leads one of the most diverse teams at the company. She was Co-Founder and President of the Music Lives Foundation which was dedicated to funding music programs and instruments in public schools. Kathleen has received numerous industry awards and accolades for media, promotions and experiential marketing including: 10 women to watch at Advertising Week Europe 2014, EMMA-Best Overall Entertainment Marketing Campaign 2006, Financial Portfolio Awards-Gold 2006, Financial Communications Society-Gold 2005, AdWeek Top Spots of 2004. She was recently selected as an honoree for the Advertising Women of New York’s 2016 Changing the Game Awards in the Brainwave category, which is bestowed upon executives viewed as being game changers in the way a business or product is marketed.

Hall is currently a resident of Redmond, Washington and is a proud mom of twins. An avid outdoors woman, Hall spends any free time she can get at her cabin in Roslyn, WA on a dirt bike, paddleboard, snowmobile or skis.

Speaking with

Brooke Hovey Chief Client Officer COHN & WOLFE
Shelley Zalis CEO THE FEMALE QUOTIENT AND CREATOR OF THE GIRLS’ LOUNGE
Andrew Panay CEO, Panay Films and Founder, Blk-Ops PANAY FILMS
Lynn Fisher EVP, Global Director, Branding & Insights Group COHN & WOLFE
Tina Brown Founder & CEO TINA BROWN LIVE MEDIA
Krisitn Hayden Chief Partnership Officer IGNITE
Laura Petrecca Business Reporter USA TODAY
Brian Klugman Writer, Actor, Director and Head of Creative BLK-OPS
Jennifer Siebel Newson Writer, Director & Executive Producer MISS REPRESENTATION
Michael Boychuk Executive Creative Director AMAZON
Franz Paasche SVP, Corporate Affairs and Communications PAYPAL
Jessica Tarlov Senior Director of Research BUSTLE DIGITAL GROUP
Samantha Klein Director of Marketing & Communications FUTURE OF STORYTELLING
Lauren Maillian Founder & CEO LMB GROUP
Aubree Curtis Co-Head CAA IMPACT
Ann Shoket Author, Speaker, Millennial Expert & Former Editor-in-Chief of Seventeen
Seth Solomons NA CEO WUNDERMAN
Michelle Rene Brown MD of Ground Planning & Experience UNITED AIRLINES
Barbara Goose CMO JOHN HANCOCK
Alicia Hatch CMO DELOITTE DIGITAL
Brad Hiranaga VP, Brand Building, North America GENERAL MILLS
Pete Johnson SVP, Executive Creative Director NICKELODEON
Jack Rotherham CMO COMCAST ADVANCED ADVERTISING GROUP
Dan Levi CMO CLEAR CHANNEL
Marjon Carlos Journalist
Kelli Coleman Founder & CEO KMCOLEMAN
Janel Alexander Personal Stylist
Diane Yu Co-Founder FREEWHEEL
Joy Baer PResident STRATA
Denise Colella SVP, Advanced Advertising Products & Strategy NBCUNIVERSAL
Janet Balis Partner/Principal and Leader of Strategy Consulting for Media & Entertainment ERNST & YOUNG LLP
David Roter Head of Agency Sales TWITTER
Jamie Braaten Global Brand Experiences GE
Sandra Garcia Lowery NAMIC NY
News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.