Ian Schafer, Chief Experience Officer of Engine USA and former CEO and Founder of Deep Focus, is one of advertising¹s most influential voices in digital marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.
Deep Focus is the digital agency for the social age, boasting a client roster that includes some of the biggest global brands in the Pepsico, Pernod Ricard, Nestlé, and Purina portfolios.
Under Ian¹s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy® Award-winning firm has been responsible for many memorable, award-winning efforts over the years including AMC¹s MadMenYourself and has been the recipient of numerous distinctions, including several IAB & Webby Awards and a Cannes Gold Lion.