Brad Smallwood

Brad Smallwood leads Facebook’s Measurement and Insights group, responsible for analyzing and optimizing the online and offline impact of Facebook’s advertising. He also oversees the day-to-day management of Facebook’s worldwide ad inventory including pricing, inventory controls and running of Facebook’s marketplace. Prior to Facebook, he was General Manager of Yahoo’s multi-billion dollar display advertising business. He also worked at startups Namezero, AllAdvantage and Revcube, where he developed a series of state-of-the-art ad targeting and ad serving techniques.

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