Jim Norton was named chief business officer and president of revenue at Condé Nast in October 2016. In this newly created role, Norton oversees all revenue operations for the company’s 22 world-class brands.
Norton has more than 25 years of experience in media sales and marketing, most recently as the global media sales lead at AOL, where he managed a team of more than 1500 people responsible for selling digital content media to advertising agencies and global businesses. Norton’s sales and client service expertise spans programmatic and platform based media, as well as branded content and premium ad experiences – including native, customized content, original video and innovative ad formats.
He was part of the acquisition and integration teams responsible for the partnership with Microsoft Advertising, as well as the sale of AOL to Verizon, and the recently announced intention to acquire Yahoo. Since joining AOL in 2009, Norton held additional senior roles in product sales, managed AOL’s search and sponsored listings business, and helped launch AOL’s Global Agency Holding Company team.
Prior to AOL, Norton spent three years at Google, where he was the national sales manager for Google’s Agency Activation Team. Previously, Norton spent many years working in traditional media focused on both local and national advertisers. He worked as a sales manager at WLVI-TV and at Boston’s Tribune Broadcasting station and was active on the Tribune leadership team, playing an integral role in the local launch of The CW. Norton also held various sales and marketing positions at Miller Brewing Company and Kiss 108FM in Boston.
Norton currently serves as the chairman of the Interactive Advertising Bureau (IAB). He is chairman emeritus of the American Advertising Federation (AAF), serves on the Board of Directors for Ad Council and is a former member of the Board of Directors for the Boston Ad Club.
Norton holds both a BA and MBA from Boston College.
Jim Norton Job Title Chief Business Officer, President of Revenue Company CONDE NAST Connect via