Adam Gerber is Senior Vice President, Investment, North America for Essence, a data-driven global agency that is part of WPP’s GroupM. In this role, he will build a team that evaluates marketplace opportunities holistically and develops outcome-based investment models and accountability for clients.
Gerber joined Essence in 2017 after spending six years as SVP, Client Development & Communications at ABC. Before ABC, he served as Chief Marketing Officer of Quantcast, where he was and an active industry evangelist for the digitally-oriented audience measurement and targeting company.
Prior to Quantcast, he served as Vice President, Advertising Product & Strategy, for Boston-based Brightcove, Inc. Previously, he was Senior Vice President, Director of Innovation & Strategy for Mediavest Worldwide, and Senior Partner/Director, Media Strategy for The Digital Edge (now Wavemaker).
In earlier roles, Gerber served as Vice President, Associate Media Director at Ammirati Puris Lintas; Account Manager/Interactive Marketing for America Online and Media Supervisor/Media Planner for both JWT and D’Arcy Masius Benton & Bowles. He began his career as a paralegal at Sidley & Austin in Washington, DC.
Gerber has been named to Adweek’s Media All-Star and Mediaweek 50 lists. He also served as chairman of the 4A’s Interactive Marketing & New Media Committee from 2001-2003. He holds a B.S. degree in Journalism and a B.A. degree in International Relations from Boston University, and resides in Westchester with his wife and two children.
Adam Gerber Job Title Senior Vice President, Investment, North America Company ESSENCE Connect via