Freya Williams

Freya has spent the past decade working to help move sustainable business, behaviors and brands into the mainstream. Co-founder of OgilvyEarth and former lead of Edelman’s Business + Social Purpose practice in New York, today Freya is the North American CEO of Futerra, the global sustainability change agency. She had advised organizations including Coca Cola, H&M, Unilever, the United Nations, Estee Lauder, Waste Management and many others on how to convert sustainability and social good into competitive advantage for their business and brands.

Freya is best known for her work in making sustainability relevant to mainstream audiences. She published her first book Green Giants: How Smart Companies Turn Sustainability into Billion Dollar Businesses in 2016.

She joined Futerra in 2015 to scale up their pursue their mission to make sustainability so desirable it becomes normal. Futerra joins the logic of sustainability strategy and the magic of creative to make sustainability happen.

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