Today we have entered the Third Wave of Digital Marketing, where everything is connected and in constant change. In a world of connected everything, LIFE+ focuses on disrupting and building the opportunities of tomorrow. Jeff is responsible for developing digital innovative strategies in a world where there is constant change and disruption. Jeff has developed and worked with teams to deploy award winning campaigns leveraging biometric sensors and social media during high profile events including Wimbledon and the NCAA March Madness tournament. His team was also instrumental on building the Dove #loveyourcurls emoji keyboard and CAMPARI Moments that both won ADWEEK Media Plans of the Year. Jeff constantly provides Mindshare teams and clients with thought leadership pieces. His bylines have appeared in publications such as AdAge, Mobile Marketer, and Mashable. He also is involved in industry events and is a frequent keynote presenter.